What we know as normal has changed because of the pandemic. Now that personal selling is limited, businesses need to keep up with the rapidly evolving market. Manufacturing companies have seen the need to strengthen their digital marketing to boost sales. 

One of the ways to bolster your marketing efforts and increase ROI is to use 3D modeling.  So, read on below and find out how 3D modeling boosts the sales of your manufacturing business.

What is 3D Modeling?

Before getting started on how 3D modeling increases sales, let’s find out what it is first.

3D modeling is the process of manipulating points to create a virtual representation of any space or object. Artists or designers can choose to create these models manually or automatically through the use of various 3D rendering software. 

There have been many advances in 3D technology and these are driving the increase in demand. What’s great about it is that it can be used for a variety of uses. In fact, there is even an expected 20% increase in market demand from 2020 to 2026.

Source: GMINSIGHTS

How does 3D modeling boost sales of a manufacturing business?

A 360 view of your product

It has been a well-known fact that customers are more likely to choose a product with better pictures. Their decision is usually heavily based on how aesthetically pleasing your product is and how much information they can get on your product’s photos.

Although traditional photography can easily showcase the item you are selling, 3D models can definitely do so much more. With 3D modeling, customers get to see your product from all angles. This means they will see all its features and everything it has to offer.

This includes all technical details and precise measurements. You can even opt to show the internal view of the item. Plus, you can add the advantages of purchasing from your brand. This will also make the experience more personalized for your customers. 

It will be as if they were seeing the product in person.

Augmented Reality product catalogs

Product catalogs have always been an effective marketing tool for manufacturing businesses.  So why not level it up and make it a unique experience for your customers. Firms that offer 3D model services make hyper-realistic renderings of your product.  

Plus, you can even request a 3D animation of your product which can help impress your customers and push them into buying it without having to actually see it in person first.  These animations can be used on your demo clips and product presentations as well.

Some manufacturing businesses even use 3D models of the item and allow their customers to see how it would look in their space using an AR app. Additionally, including 3D models in your catalog is also another great avenue for you to tell them of the item’s technical details.

Interactive Instructions

If your product needs to have a manual for the customer, a 3D model is a great instructional tool. Admittedly, who would want to read through long instructions in small print? Most would definitely skip and just wing it. 

Instructions are better with illustrations. Make yours better and make it not only interesting but interactive as well. It adds value to your product. Additionally, if there are special features, you can also showcase them well. 

Though this may not seem much, it removes any confusion and potential headaches for your customers.

Key takeaways

There are definitely a lot of ways to boost the sales of your manufacturing business with the use of 3D modeling. How it can help and the specifics will depend on the unique nature of your business.

Starting a 3D modeling project for your manufacturing business can be quite daunting. Creative decisions and other technical inputs can easily get you confused and even frustrated. Luckily, RipeConcepts offers 3D modeling services. 

Give your manufacturing businesses an edge in the market. We have a pool of experts ready to turn your ideas into reality.  With Ripe, we can showcase your products much better than any photograph ever could.

3d-modeling , Business , Manufacturing