5 Ways SEO Plays an Important Role in Digital Marketing

By: Jay-r Pocong

To stay competitive and relevant, businesses need to be aware of the latest marketing trends. Add into the mix the evolution and influence of the modern era’s technology, digital marketing has become one of the most reliable and efficient ways of reaching customers.

Digital marketing is a type of marketing strategy that mainly uses the internet to communicate brands to consumers. SEO or Search Engine Optimization is one of the top tactics used when employing this strategy. It may sound too technical of a term, but its concept is actually quite easy to comprehend and execute.

Think of it this way: In an online environment wherein many other businesses are offering the exact same product or service as you do, how will you ensure that your website is most visible to customers? This is where the power of SEO comes in. If properly implemented, you can increase your website’s user traffic, conversion, and ROI with SEO.

To understand SEO even further, it is important to note that there are two methods that can be utilized to your advantage: on-page optimization and off-page optimization.

1.On-page Optimization. This is a technique used to increase visibility and user traffic. It refers to all the measures taken directly within the website in order to improve its position in search rankings. Both the content and the HTML source code of a page are factors that need to be considered to optimize a site with this method.

2. Off-page Optimization. On the other hand, off-page SEO refers to all the measures that are taken externally from a website to improve its position in search rankings. Link building and website promotion are its main objectives, with the focus on increasing the authority of your domain through getting links from other websites.

So, how exactly can a business benefit from SEO? Here are the top reasons why it is crucial in digital marketing:

1. Increased traffic. The top positions on search engine result pages are a prime online real estate - these generate the most impressions and clicks, which leads to more website visitors, and ultimately, more conversions.
2. ROI. SEO gives you the ability to track and quantify results, which allows you to see how your digital marketing efforts are doing and if any type of adjustments is needed. An SEO agency can track which paths users take, down to the keywords that were used to make a search before an actual purchase was made. This information can help you see your ROI in comparison to your investment in your SEO efforts.
3. Cost-effectivity. Compared to the traditional methods of marketing, SEO is significantly more cost-effective because you can specifically target the audience who are actively looking for your product or service online. The more defined your target consumers are, the more likely it is for you to achieve a successful marketing campaign.
4. Increase in site usability. SEO makes your website easier for users and search engines to navigate because it rearranges your links and your site’s architecture, making it easier to find. This simplifies the process of finding information on your site and makes it easier for search engines to maneuver your site for relevant pages as well.
5. Increase brand awareness. Getting your website on the top position in search engine pages means that it will ultimately get a high number of impressions or views. This means that the more visible your site is, the higher in brand awareness your business will have. In addition, being on top of search engine pages for your targeted keywords will allow users to associate your brand with those same keywords. This, in turn, increases the trustworthiness of your brand.