5 Reasons Why You Should Use Animation in Marketing

Technology is advancing and let us face it: the attention of any customer is getting shorter. It is one of the top challenges any business owner faces.  

Marketers are now finding new ways to keep the audience interested while inserting a product or service. Around 86% of marketing professionals use video as a marketing tool. Animation videos are particularly effective in relaying a message.   

Animation can be a powerful tool when adjusted to the preferred target audience. Moreover, animation, in a nutshell, helps companies create dynamic and captivating moving visuals that relay a message to the masses. Using any of the available main types (Traditional, 2D, 3D, Motion Graphics, and Stop Motion) helps build customer trust and loyalty, is timeless, and lets any business stand out from the competition.   

The Importance of Using Animation in Marketing 

 

An effective marketing strategy is vital to make your brand, products, or services visible to the market. Moreover, this brings to attention how animation videos play a role in any marketing scheme. The animated characters or texts are more than just visual-packed assets.   

Moreover, this versatile tool is a fun and creative way to reach an audience while keeping their attention on the video. About 93% of brands have observed an influx of customers due to the videos posted on their social media accounts. Limitless options are awaiting when it comes to animation videos. The animated banners or characters provide entertainment and engagement and eventually lead to sales.   

A prime example is animated YouTube advertisements made by brands. Some did not resort to a full-stretch animation video but still made an impact on the viewers. Coca-Cola’s 1993 Polar Bear Commercial and Oreo’s Wonderfilled music video, to name a few, have proven that animation effectively captured the minds and attention of viewers. Also, not only did these brands that used animated YouTube brands reach customers but were also able to elevate their brands to the market.

    
Source: Oreo WONDERFILLED -Owl City Tv commercial 2013 
Coca Cola Classic 'Polar Bears' TV commercial 1993 

5 Reasons Why You Should Use Animation in Marketing 

Here are the top five reasons why you should include animation videos in your marketing plans: 

 

• Brand Visibility 

When you animate, not only do you keep people attentive to your post but you also impress your current and potential customers. With its captivating transitions and color schemes, the animation is an ideal indication of how “outside-the-box” your business is to the market. 

  
Source: Diamond in the Rough | RipeConcepts Inc. 

• Shareable

With everything going digital, sharing work in a virtual space is easy for any customer. Also, with 4 billion social media users worldwide, it is wise to utilize social media so the audience can share your work with others. If you think about it, it is more like free PR for the viewers to share these animated marketing videos online.

  
Source: Left-Handers Day Greeting | RipeConcepts Inc. 

 

• Reusable 

Recycling animation by reusing certain elements like characters or texts makes this tool cost-effective. When people animate, they are free to let their imagination run wild using the animated footage provided. It also saves time since there is no need to remake everything from scratch. 

 
Source: 13th Anniversary | RipeConcepts Inc. 

 

• Relay messages more effectively 

Are you aiming to provide complex information in simple, bite-sized pieces? Try out animation since this can help connect you better to your audience. Both educational and entertaining, it is an effective option to deepen visual understanding to viewers.   

  
Source: 3D Info-Drive Post | RipeConcepts Inc.

• Stand out from competitors 

Animation plays a competitive edge compared to other businesses in the market. It shows your creative flair and modernized thinking that fits the technology-driven community. 

  
Source: Carnival Under the Sun (Summer Outing 2018) | RipeConcepts Inc.  

 

In conclusion, there are various benefits you can get from animation in marketing. Animation is a solution to capture the audience’s attention while providing information about your company, products, and services. Upscale your marketing strategies to the effective and engaging world of animation. 

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Animation-in-marketing, Marketing