How ChatGPT Will Impact Digital Marketing

ChatGPT took industries by storm with its immediate and favorable ways to produce answers. This technology has proven immense benefits to all individuals and organizations of various sectors such as academics, computer science, and even corporate. As businesses embrace digital transformation, integrating ChatGPT into digital marketing efforts is inevitable.    

What is ChatGPT? 

Chat Generative Pre-Trained Transformer, known as ChatGPT, is an Artificial Intelligence chatbot that can generate human-like dialogue. Moreover, ChatGPT produces text responses depending on a user’s query. This tool can make blog copies, email responses, social media captions, and codes. 

 

ChatGPT can be broken down into two entities which are chat and GPT or Generative Pre-trained Transformer. Chat pertains to the chat-like format the AI tool presents to the users, making it as conversational as possible. Meanwhile, the GPT part is the AI language model designed to understand and generate human-like responses.

 

Moreover, what makes ChatGPT so interesting is that it can generate marketing copies tailored to the target audience. With just a few keywords and specific prompts on the tone and messaging, ChatGPT can help digital marketers with their content marketing and even other campaign needs. It is no doubt that this AI tool will continue to rise in the digital landscape in the years ahead. 

 

Here are some new and interesting statistics about ChatGPT: 

 

• ChatGPT has a total of almost 2 billion total visits up until April 2023 (Similar Web) 
• 8.2% of employees tried using ChatGPT in the workplace at least once (Statista) 
• 15.22% of users are from the U.S. (Similar Web) 
• There are over 100 million ChatGPT users globally (Demand Sage) 

 

ChatGPT became the fastest-growing user base, with its popularity skyrocketing in just a few weeks, only two months after its launch in late November last year. This leads us to the point wherein businesses across different industries utilize his AI tool for multiple uses, such as content creation, translation, customer service inquiries, coding tools, and others.  

Where did this AI tool come from? 

ChatGPT was founded by a team of researchers and developers at OpenAI, a San Francisco-based startup company. Furthermore, ChatGPT started last November 30, 2022, and went viral across social media platforms due to its quick and flexible way of responding to queries about diverse topics. It even reached a point where 1 million users signed up just five days after its release. 

 

After it gained widespread attention, OpenAI significantly improved ChatGPT to expand its possibilities. These upgrades aimed to improve its performance and address user feedback. 

A noteworthy upgrade is the “system messages,” which allows users to provide high-level instructions to guide the model’s behavior throughout a discussion as well as to influence the coherence and style of the responses they receive. Furthermore, the company also used a technique called reinforcement learning from human feedback (RLHF). They were able to train it to generate more accurate and contextually appropriate answers. 

 

OpenAI also provided methods for less obvious and subtle biases to counterbalance ChatGPT’s responses. They used diverse datasets and demographic information to increase the effectiveness of fine-tuning and decrease differences in responses across different users. 

 

Additionally, OpenAI implemented an outside content filter that flagged or restricted particular categories of risky or unsuitable content. This filter gave consumers some degree of control over the system’s behavior while addressing concerns about nefarious uses of the technology. 

 

Another upcoming upgrade for this AI tool is that it’s going mobile, initially available to U.S. users as at launch. The mobile version of ChatGPT can assist users in the form of questions and pieces of advice on the go. 

How to use ChatGPT 

The first step is to go to their website chat.openai.com, and create an account. 

 

Second, click the New Chat button in the upper left corner, or you may also directly input your query in the space below. 

You can also click on regenerate response if you want another variation of ChatGPT’s response. 

The Impact of ChatGPT on Digital Marketing 

More than just a source of answers to random questions, ChatGPT has become another tool for marketers in their campaigns. This AI can influence digital marketing in a lot of ways, with the same goal of increasing traction, engagement, and sales. Check out our top picks on the ways ChatGPT can impact digital marketing: 

 

1.) Content Marketing 

ChatGPT can help marketers with content creation, editing, and generating ideas. From blog posts, social media captions, e-mailers, and ad copy, to other text-related collaterals, ChatGPT can provide the content. Human editors, of course, will still have to make sure that their brand’s voice rings true in the output. Moreover, a business can use ChatGPT to create content by analyzing the target customer’s data and language patterns. Further, this highlights how human talents are still needed to polish and enhance any AI-generated copy. 

 

2.) Personalized Marketing 

Staying relevant is always a challenge in marketing, but personalization in marketing strategies is the key to retaining customers. Also, ChatGPT can help engage with the targeted audience based on user input and behavior. Through this AI tool, businesses can personalize their marketing messages and efforts well-catered to their customers.   

3.) Search Engine Optimization 

Aside from content creation, ChatGPT can also help in optimizing content, such as keyword research, SEO titles, meta description, and outline. Furthermore, you can ask for keywords related to your target keywords and your target business or client. This can also help with grammar checking and spelling, making sure that the copy is free of errors.  

 

4.) Social Media Marketing 

It is expected for businesses to have captivating and engaging copies when it comes to social media. For ChatGPT, this can help create concise and high-quality content within a matter of seconds. Its human-like text can generate copies aligned with the brand’s voice and messaging. 

 

5.) Email Marketing 

In connection with the methods stated above, you can ask ChatGPT to curate email marketing content for your campaigns. You can specify the phrases that need to be included, how you want them to sound, and a brief description of your business for reference. 

 

Key Takeaways 

The ChatGPT tool could be a game-changer for digital marketers, but it would not replace humans any time soon. As we get more and more advanced, it is important to note that an AI could not perfectly replicate digital marketing efforts. Therefore, ChatGPT usage is handled more like a tool in aiding digital marketing campaigns. After all, these tools are meant to make our work easier and provide timely responses. 

Business , Content-marketing , Digital-marketing , Email-marketing , Social-media-management