The ultimate goal of putting your brand online is to augment it as a whole. When you’re past getting the word out there, the next goal would be to attract prospects and turn them into brand consumers. 

Engagement time and conversion rates are powerful indicators of how effective your webpage is. They may differ in function, but they ultimately tell you if it’s time to upgrade. 

What is Engagement Time?

 

Engagement time is a measurement of the amount of time each user spends interacting on your website and its pages. It records how long users stick around, explore, absorb, and convert to consumers or clients. Activities may include reading articles, writing comments, scrolling through pages, or watching embedded videos. 

This is also a factor considered in the updated Google Analytics.

Ways to Boost Engagement Time 

 

• Speed up page load on your website. 

According to Google’s new CWV, a good loading time for a website should be 2.5 seconds or faster. It is to be understood that any delay in your website load can discourage prospects from continuing on checking your website and ever coming back. 

• Switch to a simpler website layout. 

If your website looks too busy, you are bound to get higher bounce rates than engagement rates. A simpler, cleaner layout makes your website easier to figure out and navigate, encouraging users to stick around and explore your page even more. 

 

• Bank on easier navigation. 

A website that is easy to go around tends to have users explore it even more. So that users absorb more of your content, these things should be easily found. A great way to do this is to enforce a search box, making searching for different content easy to find.

• Write longer content. 

Longer content on your website encourages users to stay longer on your website. 

Studies show that words counting to 1,000-2,500 per webpage tend to have the highest user engagement. However, it is also important to remember that quality trumps quantity, so it is essential that the contents of your website are of good quality and not only sprinkled with fluff to lengthen.

 

 

What is Conversion Rate?

Conversion is normally the end goal, in which a brand is able to make a sale. This being said, the conversion rate is the percentage of prospects that have been converted to actual customers. In other words, these are users who have chosen to acquire the product or service you are offering. 

What Are the Ways to Optimize Conversion Rate 

 

• Bank on your happy clients 

People influence people. The number of satisfied customers paired with good things they say about your brand promotes trust in the brand from potential clients. It is also especially effective when you feature testimonials from past clients of certain status. 

 

• Make the initial step really easy

Psychologically, people prefer to finish anything they have started. If the path is paved very easily and clearly, it is more likely for people to continue from the initial step until conversion. You might want to consider skipping the long fill-up form and asking them what they’re looking for while providing the options you offer. 

 

• Strengthen your CTA copy

A copy is your way of getting to people. When generic call-to-actions, like “Sign Up Now”, do not suffice anymore, an improvised copy that begins with a “yes” to imply positivity just might be the solution. Instead of saying “Start free trial,” you can say “Yes, I want to try the service for 30 days.”

• Add a countdown timer 

A countdown timer poses a sense of urgency. Capitalizing on the feeling as if a really good offer could just pass one by could just be the key to a higher conversion rate. A study by CXL on urgency shows how one brand boosted conversion by more than 330% by simply doing a limited-time offer and a countdown strategy. 

Engagement rate and conversion rates are good tools to test out website effectiveness. 

 

While each user experience should be personal and each brand approach should be rather unique and memorable, engagement and conversion rates are definite indicators of how your target market responds to your virtual boutique.

Web-development