Business Website
If there’s anything crystal clear we’ve learned from 2021, it is that the future is definitely online. It hasn’t only bridged connections, but it has also become the more cost-effective, quantifiable, and relevant business investment any business owner can get to today.
Building a business website does not only cement your presence on the world wide web, but it also makes your brand more accessible, more credible, and more inviting to prospective clients. However, having a working website isn’t enough. You have to have a page that actually stands out. Let’s work on that in 2022! Here’s how:
Adapting to All Google Algorithm Updates
Google Chrome holds more than half of the internet users in the globe. With a massive power like that, it is only logical to bank on Google to help your brand stick out from the rest.
What does it mean to stand out from thousands, if not millions, of competitors across the world?
In this context, to appear at the top of search results is considered a digital marketing win, which means Google recommends your page to whatever need or query a user keys in. It may seem like the rather popular ones are recommended, but there’s actually a science behind these rankings that you can apply to your website as well.
How do you get the top spot on search results?
The secret lies in the Google Core Web Vitals (CWV). In a nutshell, the Google Core Web Vitals is a metric that will put your page on top due to superb user experience.
We’ve made an article discussing the nitty-gritty of the Google Core Web Vital updates and how you can address these changes to your own page. These are elements you can easily discuss with
But here’s an abridged version:
- Performance
Varying internet speeds aside, how fast and seamless does your website load? Anything faster than 2.5 seconds is considered good, and anything less is subject to an upgrade - that is if you want to up your webpage game.
- Responsiveness
Is the interactivity on your website any good? A good, interactive website should only take about 100 milliseconds or less to respond to any user interaction on the page. If your website takes longer than this, you need updates.
- Visual stability
Is your website appearing as designed? If your elements are reflecting as intended and your page is scored 0.1 or less cumulative layout shift (CLS), then your website has good visual stability.
Where to focus your Marketing Efforts
- Web Development
Web development does not provide favorable solutions that equip your website to rank on top of search engines, but web development helps integrate your website to modernity (think of artificial intelligence, chatbots, and voice navigation integrations) so you can confidently compete globally.
- Digital Marketing
The digital marketing trend has now become the trendsetter of modern marketing, and it remains the most powerful marketing trend in the future. By far, it has been the most cost-effective trend, from organic social media campaigns to paid advertising.
- Search Engine Optimization
Search Engine Optimization is the black horse of digital marketing. It’s understated but undeniably powerful to get ahead of the competition. We made a lengthy article on how SEO has helped businesses in 2021, and if that doesn’t encourage you, we don’t know what will.
Prepping your business website for 2022 has now become a tall order because the game has changed drastically and virtually. But adapting to the trend changes is our expertise at RipeConcepts, and we’re positive we can help you out with our world-class solutions. Talk to us at connect@ripeconcepts.com. 🍊
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