7 Ways SEO and Web Development Helped Businesses in 2021

SEO and Web Development

Algorithms are one of the most essential concepts any web user should know, especially when they wish to milk the internet with their brand and business. Each platform sports a different algorithm, but the most basic is the one from Google, seeing as it is the world’s top search engine with 67.56% of desktop internet browser market share as of September 2021.

By this year, Google has had a few algorithm updates that have affected many active websites:

• Passage ranking. Indexing web page content to use as featured snippets on search engines results. 
• About this result. Google provides more context to every search result so users can pick which one is most relevant to them and their query. 
• Product reviews. Google aims to encourage product reviews that are in-depth and helpful, not just mere summaries of the product or the list of products. 
• MUM (Multitask unified model). MUM is designed to still answer complicated questions thrown at Google. Keyword research and long-tail content are keys to ace this update.
• Link spam. Not much update on this, but a good reminder to keep all website security lines in check.
• Mobile-first indexing. Google wants to give importance to mobile-friendliness in ranking, so the more mobile-friendly your page is, the higher you may go at their rankings.
• Page experience. This update ranks your website based on the UX. We published a more in-depth discussion on this here. 
• Page titles. Google has introduced a new system to better represent a page as a whole, no longer adjusting titles according to queries.

7 Ways SEO and Web Development Helped Businesses Deal with Algorithm Updates in 2021

With Google Chrome topping the world’s most popular search engine, with more than half of the world’s population under its belt, it is not surprising that businesses strive for better rankings.

Some upgrade content and media elements, and some invested in paid ads. While these are important to drive traffic as well, only a few of those businesses understand that SEO and Web Development are major contributors to thriving against Google algorithm updates.

Here are 7 ways these two powerhouses help businesses in 2021:

• They maximized organic search. The primary source of website traffic is organic search. Ranking top on search engines gives any website a greater advantage than those who are found on the succeeding pages. 
• UX and SEO provided maximum visibility. Everyone in the business wants better organic rankings and maximum visibility, but only a few understand that user experience (UX) should be the first priority in achieving that goal. From the updated Google Core Web Vitals, user experience (UX)  plays an integral part in web ranking.
• SEO impacted the consumption cycle. For conversion to come about, businesses must make their brand visible in places people need them. Local SEO enhances that visibility and allows potential customers to find the business providing what they’re looking for.  
• SEO and web development have been cost-effective. SEO and web development shouldn’t be looked at as a marketing cost, but rather a business investment. While it may need you to shoulder a bill, putting extra attention to these two does more for any business than most people realize, with payoff more considerable in the bottom line.
• SEO served as PR. A good ranking and a positive placement give your businesses a boosted profile. Alongside good content and marketing, SEO will help your business get favorable results in brand awareness and audience reach.
• SEO has been reliably quantifiable.  SEO is measurable, which gives businesses an advantage with strategy. SEO offers data that reflect which practices drive success and which ones need improvement or change. This has helped especially with the changing attitude of every audience.
• SEO and web dev are here to stay. AI isn’t going anywhere, and with that comes the long-term presence of SEO and web development in business and the world in general. This makes these two cost-effective and a wise investment, especially for companies who’ve taken attention from 2021 and earlier.

SEO and web development have helped businesses in 2021. And it will continue to do so in 2022.

So bottom line, why is SEO and Web Development important for your business?

It’s simple: they help your business make business. 

SEO and web development are the biggest sources of organic traffic. They rank your website to appear at the top of the Search Engine Results Page (SERP) so people click on them, and they also make your website user-friendly so people stay a little longer when they do. 

For businesses that have created online counterparts, SEO and web development help your website reach more people than a physical store can. It lets your brand appear more accessible, reaching more people without spending too much on traditional advertising. 

For online-focused businesses, SEO and web development help create noise for your website on the world wide web. It lets people know your business exists and helps spread the word. SEO and web development drive insane traffic no traditional marketing can trump.

And the most significant reason why SEO and web development are important for thriving and starting businesses is this: the future is online, and  SEO and web development are integral parts of that future.