Top 5 Web Development Services That Can Help Your Business

Web Development

 

We’ve arrived at a time where websites have now become a requirement for any brand that wants to up the ante in terms of relevancy, authenticity, and trustworthiness. But for a brand to maximize its so-called “online space,” it’s not anymore enough to only inform and engage—your website should now also be able to impact and convert. 

And with that challenging premise, here are a few 2021 statistics you might want to consider as you go along:

• 89% of consumers shop with competition after a poor user experience. (Web FX) 
• 47% of online users expect a web page to load in two seconds or less. (Web FX)
• 48% of users say that if a business website is not mobile-friendly, they’ll take it as an indication the business simply does not care. (SAG IPL)
• Increasing website loading speed can prevent the loss of 7% of possible conversions. (infront webworks)
• An increase in site loading speed from 8 seconds to 2 seconds can boost your visitor’s conversion rate to customers by 74%. (BP Studios)

 

This is where web development comes in. Think of it as website building post-work. It’s not anymore about how your website looks, but it’s how your website functions overall—Is it user-friendly? Is it mobile responsive? Does your website rank high on search engines? Does it have helpful, interactive features? Does it stimulate conversion and customer retention? and so on.

What we’re trying to say is this: If you want to run a powerful website that does more than just being “an online presence,” a smart strategy would be to invest in its web development. And it’s no secret that keeping a business website well-maintained might be costly—especially for smaller, newer businesses. That’s why we listed the top five web development services you can invest in to help your own website essentially pay for itself. 

• Mobile Responsiveness

Your website should be optimized to be as aesthetically pleasing and functional in devices of different sizes as it is on a desktop. In other words, your website should be mobile responsive, meaning your layout and content can quickly adapt to different screen sizes, depending on where your website is viewed. 

How can this help: In the first quarter of 2021, mobile devices generated more than half (54.8%) of global website traffic (Statista, 2021) and Google/Ipsus study gathered that smartphone users prefer to browse or shop on a mobile site. With this information, it is imperative that business websites are mobile responsive, especially if one of your business objectives is conversion. 

• Web Maintenance

Websites have become the “face” of your business or brand, so web maintenance is crucial in making sure your website is running smoothly and at peak performance. Not only that, web maintenance also helps keep security threats at bay, both for your business and your customer.

How can this help: A website that’s running at full capacity engages and retains customers. Almost always being the first thing potential clients see about your brand, a well-maintained website will leave visitors with a good feeling about your business, giving them the impression that you care about your customer satisfaction, even virtually. 

• Ecommerce Applications

Ecommerce allows your customers to transact through your website. This is highly recommended if you want to maximize your website, reach, and conversion opportunities without having to lead your clients to a whole new site just to purchase.

How can this help: Early in 2021, it has been estimated that there will be 2.14 billion digital buyers this year, and this number is expected to rapidly grow in the coming years. A functional eCommerce feature on your website will get you ahead of the game by being able to inform, attract, engage, and convert all in one place.

• Content Management Systems

Maximize your website visibility and gain impressive organic website traffic through content management systems. As the name suggests, this one makes managing your business content easier by allowing multiple contributors to create, edit, and publish content on your website, even when these contributors don’t have the technical expertise. 

How this can help: More importantly at a time when high-quality content has become so much more relevant, CMS allows a business to make the best of their content every time—whether it might be supporting new design elements, increasing platform speed, etc. 

1. SEO Optimization

Get found online with search engine optimization (SEO). This feature increases your online visibility by getting your website and pages rank higher on search engines, and eventually, helping you attract the right customers. 

 

How this can help: Searching the browser is one of the main ways potential clients discover content, brands, and businesses. With an SEO-optimized website that holds a web-responsive design, your website climbs up on top of search results, making you visible to almost every possible customer. 

Websites have now evolved to be so much more than just a page people look up online to seek more information on a certain product or brand. They’ve now become part of the income-generating tools a business must maximize to leverage ROI. And web development can help you achieve all that.

Have you upgraded your website to help conversion?

For superior web development services at a fraction of the cost, talk to us through connect@ripeconcepts.com.

Web-development