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Blog    The Ultimate Guide to Outsourcing Creative Work

Digital-marketing, Business

The Ultimate Guide to Outsourcing Creative Work

by Regina Manulid • October 4, 2023

Whether you’re a small startup or a multinational corporation, outsourcing creative work can provide a multitude of benefits. It’s a highly competitive world out there, and businesses are constantly seeking out ways to improve operations, increase productivity, and reduce costs. If you’re on this page, you probably have some idea of what an outsourcing service is. It has always been a popular strategy for achieving business goals, and in this blog, we’ll delve into different factors to consider when thinking about moving your creative work offshore.

What is Outsourcing?

In the context of creative work, outsourcing refers to the practice of hiring external individuals or organizations to handle tasks such as 2D and 3D design, illustration, video production, website development, and more. Instead of assigning these duties to in-house employees, outsourcing allows companies to tap into a vast pool of specialized talent found worldwide. Companies that turn to this solution often do so to cut expenses.  Outsourcing benefits include cost-effectiveness, flexibility, and the potential for high-quality deliverables.


Why Outsource When There’s AI?

The emergence of AI chatbots, image generators and the like might make you wonder if you still need to outsource work to online creatives. The short answer is yes. And for the longer answer:

There are human traits that AI is unable to satisfactorily replace, and creativity is firmly in that category. While AI has grown in leaps and bounds in the past few years, it still doesn’t compare to the creative capabilities of human beings. Note that AI only derives its output from existing data and patterns that it is trained on. Nothing it creates is original, and heavily relying on it might even harm your branding and marketing efforts.

AI can be a great tool for creative workers, as it can help generate new ideas and streamline workflows. However, AI is no substitute for human creativity, and it should always be supervised and guided by a human expert. Therefore, when using AI in the creative fields, it’s important to make sure that processes begin and end with a human. It is the human user who should set goals, evaluate results, and make the final decision.


Benefits of a Creative Agency vs Creative Freelancer

When outsourcing creatives, you have the option to engage with either individual freelancers or creative agencies. There are merits to each choice, and your decision will depend on the specifics of your project and your company’s needs.

Freelancers are usually less expensive than an agency and have their own skillsets. They may be ideal for small, short-term projects that require specialized expertise or a unique style. However, larger projects will require managing multiple freelancers, taking up time and potentially complicating workflow.

On the other hand, hiring a creative agency eliminates the need for vetting multiple individual freelancers. A creative agency will have access to a wide range of creative disciplines and technical expertise. Long-term projects that need a coordinated effort across different creative aspects will benefit from the help of an offshore creative team.


In-house Creatives vs Outsourced Creatives

There are two main options when it comes to creating engaging and effective content for a company: hiring an in-house creative team or outsourcing to a creative provider.

An in-house creative team has the advantage of knowing the company culture very well. They understand the goals, values, and expectations of the organization. However, it’s also helpful to have the fresh perspectives that an outsourced creative agency can offer. With new ideas and a different point of view, outsourced creatives can help take a brand in more directions and reach new audiences.

For startup companies with limited funds, outsourcing services to an external creative talent pool would be ideal. This strategy has proven to be able to maximize marketing impact while on a budget. For bigger organizations that have an in-house team, outsourcing can still be helpful. As projects pour in and deadlines loom, outsourcing creative work to an external team can boost productivity and improve your business process. Brilliant ideas have come out of collaboration between in-house creatives and outsourced creatives.

Top Creative Outsourcing Destination

Creativity is not something like data entry, where you simply follow instructions and get the job done. It involves context, understanding the audience, the message, and the style of your work. For these reasons, it matters where you choose to outsource your tasks.

The Philippines is a popular choice for outsourcing, particularly for customer service and digital marketing. This contrasts with countries like India and Poland, where IT services make up the bulk of outsourced tasks. As a former United States colony, the Philippines fills the back-office gap in many workplaces in the US and other countries with ease and cultural familiarity, and this is especially important in the creative field.

The Creative Outsourcing Checklist

Successful outsourcing of creative work requires careful planning and execution. To help you navigate the process, here’s a checklist of what to look for when outsourcing creative work to an offshore agency:

🔲 Experience and expertise: When considering a creative agency, look for that has a proven track record of delivering successful projects. Think about your specific challenges and requirements and check if your prospective agency has the skills and resources to handle them.

🔲 Communication and collaboration: Early on, a good agency should establish clear communication, asking the right questions and answering yours promptly and thoroughly. Throughout the project, there ought to be a constant back-and-forth between you and the team. Working together, you should be able to align with each other to achieve the best possible results.

🔲 Reliability and professionalism: A creative agency should be able to deliver the project on schedule and within budget. They should also follow best practices and standards, and, most importantly, respect your confidentiality and intellectual property rights.

Count On the Ripe Solution

You want someone who can capture the essence of your vision with skill, flair, and finesse. Checking everything on the list above is a powerhouse creative boutique on the island of Cebu, Philippines. Attracting the best talent in the country, RipeConcepts offers high-quality work that exceeds needs and expectations at a fraction of the cost.

Outsourcing creative design, web development, Metaverse services and other specialized tasks can help you to reduce expenses and stay competitive in your industry. Whether you are in a highly competitive market, or you just want to get ahead in the game, you can benefit from working with seasoned experts who can deliver excellent results. Click here to consult RipeConcepts about any projects you may have.


Business, Creative-agency, Creative-work, Design, Outsourcing, Tech

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