Digital Marketing Specialist
Job Type: Full-time

Responsibilities:

Job Summary:  We are looking for a motivated and detail-oriented Digital Marketing Specialist to join our team. This entry-level role is open for recent graduates with a passion for social media, email marketing, and digital engagement. You will assist in creating and managing content across various platforms, maintain a consistent brand presence online, and help track and analyze campaign performance. This is a great opportunity to gain hands-on experience and grow your skills in a fast-paced marketing environment. 

  • Assist in creating, scheduling, and managing content for social media platforms (e.g., Facebook, Instagram, LinkedIn) 
  • Help maintain the social media calendar and ensure a consistent brand voice 
  • Monitor audience engagement and respond to basic inquiries or comments 
  • Track performance metrics and prepare simple reports using analytics tools 
  • Support in executing email campaigns and newsletters 
  • Help segment email lists and monitor campaign results (e.g., open rates, clicks, unsubscribes)

   

Qualifications:

  • Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent experience) 
  • Familiarity with major social media platforms (Facebook, Instagram, LinkedIn) and their basic functions 
  • Basic understanding of content creation and brand voice consistency across digital channels 
  • Strong interest in social media marketing and audience engagement best practices 
  • Ability to monitor and respond to online interactions in a professional and timely manner 
  • Exposure to or willingness to learn analytics tools (e.g., Meta Insights, LinkedIn Analytics, Google Analytics) 
  • Basic knowledge of email marketing platforms (e.g., Mailchimp, Constant Contact, or similar) 
  • Comfortable working with email list segmentation and analyzing campaign metrics (open rates, click-through rates, etc.) 
  • Good written communication skills and attention to detail 
  • Ability to manage multiple tasks and meet deadlines in a fast-paced environment 
  • Eagerness to learn and grow in the field of digital marketing 
  • Open to fresh graduates 
  • Amenable to work onsite, Monday to Friday 8AM-5PM.

 

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