We’re looking for a performance-driven, growth-focused Performance Marketing Specialist focusing on Paid Social to own the strategy, execution, and optimization of paid media campaigns for our e-commerce business. This role is critical in driving customer acquisition, improving return on ad spend (ROAS), and scaling revenue across key platforms like Meta and Pinterest. You’ll work cross-functionally to fuel full-funnel growth—from awareness through conversion—across a dynamic and fast-paced digital landscape.

• Launch, manage, QA, and continuously optimize paid social, display, and performance campaigns, with an emphasis on Meta (Facebook/Instagram) and Pinterest to drive customer acquisition and online sales.
• Develop, implement, and iterate on full-funnel campaign strategies, leveraging advanced bidding, segmentation, and creative testing to hit growth and efficiency goals (CPA, ROAS, LTV). 
• Manage and refine product feeds for Meta and Pinterest, ensuring accurate data, up-to-date inventory, and optimal performance for shopping and dynamic ad placements. 
• Plan and execute A/B and multivariate tests across creative, copy, audience, and placements to improve performance and discover new opportunities. 
• Partner with creative, merchandising, and integrated marketing teams to ensure content is optimized for performance and aligned with seasonal product launches and promotions. 
• Stay ahead of trends in paid media, social commerce, and e-commerce ad tech; proactively recommend new platform tests, ad products, and growth tactics. 
• Monitor, report on, and analyze performance using platform tools and internal dashboards, providing actionable insights to inform strategy and spend allocation.