Job Overview: 

This role owns SEO end-to-end across all client accounts. The specialist plans, executes, and maintains comprehensive SEO programs with a strong technical foundation, strategic thinking, and disciplined operational execution. They manage multiple B2B, industrial, and service-based SEO accounts simultaneously, delivering consistent results with precision, speed, and autonomy. The role operates within the existing tech stack (Asana, AgencyAnalytics, WordPress, GA4, GSC, Slack) and upholds a no-fluff, strategy-first approach to search performance and optimization.****  

• Technical SEO Ownership 
  • Conduct full technical audits for each client using industry-standard tools 
  • Identify and fix or delegate issues with indexing, crawl errors, Core Web Vitals, 404 mapping, schema, sitemaps, robots.txt, and redirects 
  • Ensure SEO compliance with ADA, CCPA, GDPR, and local regulations 
  • Oversee internal linking strategies and optimize site architecture

   

• Keyword Strategy & Topical Mapping 
  • Build keyword maps aligned with client ICPs, intent tiers, and revenue goals 
  • Develop topical authority plans for service clusters, city pages, and bottom-funnel keywords 
  • Conduct keyword difficulty and opportunity analyses to guide content creation

   

• On-Page Optimization 
  • Rewrite or optimize service pages, blog posts, metadata, headers, and schema 
  • Implement conversion-driven SEO copy to support CRO 
  • Suggest layout improvements aligned with SEO and UX best practices

   

• Content Program Management 
  • Collaborate with writers or AI-assisted workflows to produce consistent content 
  • Create briefs, outlines, and optimization checklists for all content pieces 
  • Ensure every content piece is internally linked, tracked, optimized, and measured

   

• Local SEO & Google Business Profile 
  • Set up and optimize GBP, including categories, services, posts, and review strategies 
  • Build GeoGrid plans, track monthly improvements, and provide client updates 
  • Execute citation audits, NAP consistency checks, and local landing page enhancements

   

• Analytics, Reporting, & Insights 
  • Manage GA4, GSC, Looker Studio dashboards, and AgencyAnalytics integrations 
  • Deliver concise, client-facing monthly insights highlighting results and trends 
  • Identify ranking threats early and develop proactive remediation plans

   

• Client Communication & Project Management 
  • Attend client check-ins as needed 
  • Communicate clearly, concisely, and without jargon 
  • Manage tasks in Asana and maintain thorough documentation of work

   

• Copywriting & Content Support 
  • Draft, edit, or polish internal and client-facing content following a clear, on-brand style 
  • Produce first drafts for blog outlines, short-form SEO updates, and GBP posts 
  • Maintain consistent brand voice, tone, formatting, and messaging 
  • Prepare copy drafts for finalization when tone precision is required

   

• JavaScript SEO & Rendering Troubleshooting 
  • Diagnose and resolve issues caused by script-heavy themes, builders, or dynamic content 
  • Ensure Google can render, index, and understand all page elements 
  • Fix hydration errors, lazy loading issues, and blocked JS resources

   

• Schema & Entity SEO 
  • Build custom JSON-LD for services, products, FAQs, reviews, and industrial content 
  • Strengthen entity signals to help Google understand expertise and offerings 
  • Implement schema clusters to support AEO and featured snippet opportunities

   

• Answer Engine Optimization (AEO) 
  • Structure pages for AI search systems like ChatGPT, Perplexity, and Google AI Overviews 
  • Add answer-ready blocks, semantic formatting, and entity-focused content 
  • Improve visibility in conversational and featured snippet results