Case Study    Sky Castle Toys
Sky Castle Toys
Web Design and Development + Digital Marketing + Product Concepts

Sky Castle Toys creates award-winning sensory toys that captivate children, parents, and educators alike. The company’s niche focus has garnered them awards, viral attention on social media, and a solidified place in the market.

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Sky Castle Toys, a then-young company, was looking to improve their online presence to keep up with their growth. They started by building a website, but with more products coming soon, they needed additional support.


The client tapped into RipeConcepts for their full suite of creative services. This included digital marketing, web development, design, and more—everything the client needed to succeed without overspending.

Web Design + Development

We created landing pages for each of the client’s brands, built with Shopify. Each designed website had a distinct look, yet remained clearly identifiable as part of the Sky Castle Toys family. We also rolled out SEO and SEM strategies to increase website traffic and brand visibility.

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Product Concepts

Our team also focused on creating different fun designs for tactile toys that stimulated the senses and enhanced the learning experience of children. The goal was to appeal to the target market while differentiating Sky Castle Toys from the competition.

Digital Marketing

As a result of our SEO and SEM efforts, the client’s DoodleJamz page saw a significant increase in website traffic and ultimately achieved their goal of boosting sales. Their optimized website ranked higher in SERPs, resulting in more organic traffic. Meanwhile, their targeted ad campaigns helped drive additional traffic and increase conversions.

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Client's Testimonial

“It's so nice to see the quick results... That was immediately like a godsend for us as a small company.”

Lev Nelson, CEO & Co-founder, Sky Castle Toys

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