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Blog    Emerging Design Trends and Color of the Year 2024

Marketing-trends, Color-trends, Inspired, Design

Emerging Design Trends and Color of the Year 2024

by Ripe Marketing • December 13, 2023

Design trends are not just aesthetic choices. They are powerful narratives, woven with ideas and emotions that move us forward. As the world navigates constant change and uncertainty, the desire for comfort and stability has become more pronounced in recent years. The emerging design trends for 2024 reflect this change, and we will be seeing an emphasis on comfort, connection, and forward-thinking optimism.

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Bold Minimalism

Clean lines and simple forms remain, but with a variety of tactile textures. In a departure from stark austerity, bold minimalism brings in unexpected color combinations, and a playful use of negative space. This design trend evokes a sense of calm amid chaos, but with vibrant optimism reflected in the details.

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Our innate connection to nature finds renewed expression in 2024’s design trends. Biophilic design takes center stage, incorporating natural elements like wood and stone into spaces. Organic shapes and textures abound, blurring the lines between indoors and out. Immersed in the restorative power of nature, we find solace and a sense of belonging within our built environments. Nature will also be more prominent in many other fields of design.

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Utilitarian Design

In 2024, form follows function (very closely). In a world of constant movement, practicality will reign supreme. Utility-driven design prioritizes multifunctionality, space optimization, and seamless integration of technology. From fashion to furniture, a focus on utility fosters a sense of order and efficiency, allowing people to navigate busy lives with ease.

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Doodles and Hand-drawn Elements

An antidote to the sterility of the screen, this design trend appeals to a longing for simpler times. Doodles and illustrations inject personality and informality into design, adding a touch of whimsy and authenticity. Whether adorning digital graphics or textiles or everyday objects, illustrations remind us of the joy and spontaneity of human creativity.


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Classics Made Contemporary

Everything old is new again, and 2024 will see a resurgence of classic styles with a modern twist. Collages, pixelated effects, and other elements from yesteryear can be remixed into fresh and captivating designs in numerous fields. This trend calls to mind feelings of nostalgia, fun, and timelessness.

Pantone Color of the Year 2024: Peach Fuzz

Amid these diverse trends, one color stands out as a unifying force: Peach Fuzz, Pantone’s Color of the Year for 2024. Chosen for its soft, calming, and comforting qualities, Peach Fuzz inspires warmth and a sense of hope. This versatile hue is finding its way into diverse design disciplines, from graphic design and fashion to interior spaces and architecture. As a statement color or a subtle accent, Peach Fuzz is a versatile shade that brings positivity to any environment.

Design does not exist in a vacuum, but rather takes cues from many facets that make life rich and complex. The role of trend forecasting is to inspire us as we move forward, and in our opinion, this direction in 2024 is just the inspiration the world needs. Whether it’s through bold minimalism, biophilic design, or the incorporation of technologies like VR and AI, there is potential to design products spaces, and experiences that that answer the needs of individuals and societies in an everchanging world.

Let’s dream, design, and create a future filled with comfort, hope, and the unwavering belief in better days to come!

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Color-of-the-year, Design, Design-trends, Pantone, Peach-fuzz

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