Keeping Your Brand in the Spotlight with Digital Marketing

As creatives and pop culture enthusiasts, the RipeConcepts digital marketing geeks get in on the Oscars hype every year.  While there will be talk of iconic moments onstage and on the red carpet, the focus, of course, is on the movies. Think about the titles you’ve seemingly never heard of but are the darlings of the awards circuit. Clearly, quality speaks volumes and will cut through the noise, regardless of the digital marketing budget.

That’s not to say digital marketing should be disregarded altogether if the quality of a film, product, or service is just that good. Nominations and awards are reserved for the exceptional films, just as household name status is often associated with exceptional brands.

For the thousands of films and brands that don’t make the cut, and for those that do, digital marketing is necessary to obtain and maintain market visibility.

 

Do You Still Need Digital Marketing in 2025?

And does this still have anything to do with movies? We’ll get to that.

Just as films compete for audience attention in a crowded theater market, your business competes for visibility in a busy online landscape. In that regard, digital marketing is absolutely essential in 2025. It’s the difference between your brand being a box office hit or going straight to the bargain bin. To give you an idea of just how important it is, people are likelier to look up brand names and items after seeing display ads by about 155%. In another survey, around 58% of shoppers in the United States have said they purchased a product after seeing it promoted on social media.

 

Lights, Camera, Conversion!

As a craft, digital marketing shares remarkable similarities with filmmaking. A great film isn’t created by a lone genius with a camera. Even the likes of Coralie Fargeat and Sean Baker, while bringing their unique vision, relied on a team of skilled professionals to bring that vision to the big screen. You have the director, the cast, cinematographer, sound engineers, costume designers, prop masters, production coordinators, and many more, all bringing unique expertise.

Good digital marketing follows the same principle in that it’s a collaboration of skilled specialists. The digital marketing umbrella covers so many aspects including SEO, email marketing, content marketing, social media, and PPC, to name a few. It is simply unrealistic to expect one individual to be an expert in every digital marketing discipline.

Now, every brand is different, and yours will need its own strategic mix of digital marketing methods tailored to your specific goals and target audience. That means you don’t necessarily need a fully stacked in-house digital team, which is a can be considerable cost. To address budget concerns, we can take a page from the filmmaking book.  

Finding a Sidekick in Outsourcing

Delegating specialized tasks is a longstanding tradition in filmmaking. Hollywood regularly partners with external specialists – from visual effects studios in New Zealand to sound mixing experts in London – to speed up production, access niche expertise, and optimize budgets.

Smart businesses should apply the same approach to digital marketing. By partnering with experts like RipeConcepts, you gain access to marketing prowess without the overhead of a full-time department.

 

The AI Supporting Actor

Before dismissing AI, consider that even Oscar-nominated film “The Brutalist” incorporated AI into its production. The key was having skilled human creators who leveraged the technology while maintaining creative control.

AI can help streamline your digital marketing efforts. But remember that AI tools are more like talented assistants rather than replacements for human content developers. A Hubspot survey shows that the majority of marketers still edit content that AI generates.

 

Boost Digital Marketing Star Power

Effective digital marketing campaigns, like some of the best films, combine human creativity and technology, whether tried-and-true or cutting-edge. When digital marketing is done right, it tells a story that connects with those who are most likely to become your customers, advocates, and long-term fans. So, get ready for your brand’s moment in the spotlight, and let RipeConcepts help you shine and stay there.