Top 8 Marketing Trends to Watch in 2022
by Joey Serohijos • February 18, 2022
Marketing Trends 2022
Marketing trends are ever-evolving, but 2022 is seen to hold dramatic changes on trends, especially with digital marketing.
Considering digital marketing shoot-up in response to the shared crisis in 2020 and 2021 continues to prove how the world has turned heavily automated and computer-based. Banking on that, it isn’t far off that 2022 will most likely cement the importance of digital marketing and strengthen the power of virtual activities.
We listed the top 8 marketing trends to embrace in 2022 and how marketers can take advantage of them:
4. Virtual reality and augmented reality (VR/AR)
6. Linkedin
7. Experience / Interactive marketing
8. Organic SEO
1. Video marketing
Both short-form and long-term videos have been the apple of the eye of consumers for quite some time now and for good reason. In comparison to traditional static marketing, videos tend to be more entertaining, informative, and appealing.
It definitely is no surprise that the latest statistics would show more than 99% of current video marketers say they will continue to use this marketing approach.
Take advantage:
Invest in quality contents that are eye-catching, attention-grabbing, and easy on the eyes.
2. Influencer marketing
Celebrities are not necessarily influencers, but influencers may be considered as celebrities. Influencers have built enthusiastic and active followers over time. And these followers wouldn’t necessarily care so much about your brand had their influencer put a good word on it.
If you’re asking whether these brand partnerships with influencers work or not, well, it probably won’t land in our top 10 marketing trends if they don’t.
Take advantage:
Tap on influencers whose audience is your target market and those with a consistent amount of active followers.
3. Inclusive marketing
Take it from giant brands like Dove and (new but forward-thinking) SKIMS that have embraced inclusivity in marketing. Inclusive marketing is strategically used to reach a wider range of audiences by giving faces and voices to those rather unrepresented race, gender, language, etc.
This strategy deepens customer relationships, strengthens trust, and may even make a social impact.
Take advantage:
Note that diversity is more than just skin color. So look further than just race and consider different genders, sexualities, etc.
4. Virtual reality and augmented reality (VR/AR)
If the goal is to attract clients hook, line, and sinker, then virtual reality and augmented reality just might be a newfound approach to speed up conversion. VR/AR, when used correctly in marketing, can tether the gap between experience and action.
TOMS Shoes, IKEA, and other progressive brands have already incorporated VR/AR into their marketing strategy and have so far seen great success with it.
Take advantage:
Make it personal, entertaining, and appealing to your target audience, making every brand experience count.
5. AI and machine learning
According to McKinsey Global Institute, AI and machine learning are projected to generate between $1.4 trillion to $2.6 trillion in value, thanks to its ability to solve marketing and sales problems in the next three years.
AI and machine learning are adapted to marketing by way of using data and customer profiles to navigate the best approach to customer communication. This way, your brand can serve them tailored messages in the perfect timing.
Take advantage:
If you haven’t considered adding a chatbot to your website, now can be the best time to do just that.
6. LinkedIn
The notion that LinkedIn is only a platform to connect professionals across the world is long gone, and savvy marketers have maximized the app as a place for marketing too. This has made LinkedIn the top network for B2B content marketers, with 96% of content marketers patronizing.
The marketing correlation corresponds with making connections, generating leads, improving brand awareness, fostering business partnerships, sharing content, and driving traffic to websites.
Take advantage:
Use LinkedIn as a way to update clients and boost company image by sharing relevant and timely information about the whatabouts of your brand/company.
7. Interactive marketing
Interactive marketing is a one-to-one marketing style that aims to trigger a brand’s target market by acting in direct response to their needs. Interactive marketing includes running contests, giveaways, quiz, polls, calculators, etc. that are designed to be personalized approaches for specific crowds.
The efficacy of interactive marketing is really no question. Even the latest statistics show that 88% of marketers claim that interactive content is effective in making their brand distinct from their competitors.
Take advantage:
Maximize interactive marketing strategies by streamlining what your brand can offer to what your target market wants.
8. Organic SEO
More than getting on top of search engine results, organic SEO is meant to strengthen brand reputation and customer trust by holistically optimizing your online presence. This leads to an easier way to target specific clientele and generate more online leads.
Organic SEO helps any business make the most of Google’s algorithms and has been fundamental in bridging the gap between brand and consumer.
Take advantage:
Get a team of SEO experts that can surely help your brand stand out and your clients come back, just like RipeConcepts’s powerhouse team of digital chameleons.
These marketing trends are designed to boost your brand and increase client conversion. They’re all timely, relevant, strategic, and hot in the digital market.
RipeConcepts offers world-class expertise with creative and proactive solutions that will push your brand on top at a fraction of the cost. Talk to us at connect@ripeconcepts.com. 🍊
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