Super Bowl LX saw the Seattle Seahawks defeat the New England Patriots, but for creative professionals, the ads were the spectacle we looked forward to most (and that incredible halftime show). As a creative outsourcing company, we’re here for the commercials and the inspiration and conversations they might spark. Here were some of the Big Game 2026 spots that stood out.
Anthropic
Some AI platforms have recently announced plans to serve ads, but not Claude, declares Anthropic. This is an ad against ads. The cheeky spot features a man asking a coach for a workout plan, but the coach responds like a chatbot, pausing before answering, grinning the entire time, and delivering lines that sound distinctly machine generated until he serves him an ad mid-conversation.
Dunkin
"Good Will Dunkin" brought out 80s and 90s sitcom heavy hitters: Matt LeBlanc, Jennifer Aniston, Jason Alexander, Ted Danson, Alfonso Ribeiro, Jaleel White, and Jasmine Guy, all orbiting around Ben Affleck in a retelling of his 1997 film Good Will Hunting.
Nostalgia in ads runs the risk of being cliche, but when multiple generations have warm-and-fuzzy memories with your brand, maybe you get a pass. What doesn’t get a pass is the uncanny valley de-aging, which threw us off the nostalgia train.
Squarespace
Academy Award-winning director Yorgos Lanthimos and fellow Academy Award-winning actor Emma Stone reunited for a miniature arthouse film for Squarespace. Yes, the website development platform that has also worked with such luminaries as Martin Scorsese and Adam Driver for previous Super Bowl entries.
The spot dramatizes Stone’s horror of discovering that someone else owns emmastone.com, reminding the audience to “get your domain before you lose it.” Sometimes, dramatic visuals and a simple, compelling message are all you need.
Cadillac F1
As the first American team to register for Formula 1 in a decade, Cadillac F1 set their livery reveal for the biggest stage possible, the Super Bowl. Their ad begins with individual components of the car slowly flying and assembling mid-air before the completed machine tears off into the distance. “The mission begins,” Cadillac F1 declares. Consider us intrigued.
Oakley Meta
AR glasses aren’t exactly breaking news, but Oakley Meta made a compelling case for “Athletic Intelligence” in their Super Bowl spot. Action film-worthy shots of real-world use cases were the order of the day, with practical demonstrations from Marshawn Lynch, Spike Lee, Akshay Bhatia, Sky Brown, Kate Courtney, and Sunny Choi showing what the technology can do. It might just convince even the desk-bound techies among us to grab a pair and get moving.
creative agency partner
Featured Article
